Guanmei x Ice Bird Game
Transform the office environment into a game setting
Everyone who is in it
They have all become NPCs (non player characters) in the game
Find the state and growth mode of being a gamer

Bingniao Games is a rapidly developing emerging mobile game operation and distribution company, focusing on deep customization, personalized promotion, and refined operation of high-quality mobile games. It actively promotes the comprehensive development of domestic classic games, vigorously lays out film game linkage, pan entertainment promotion, etc., and is committed to becoming the best interactive entertainment specialized enterprise in China.
Design concept
The Guanmei design team has deeply analyzed the working mode of the game company and imprinted its unique corporate culture in every office scene, creating a dynamic tribe with “scene based, interactive, and open” features. Allowing enterprise employees to detach themselves from the real world and immerse themselves in the gaming world for work.

Conveying a vivid corporate attitude through color
The imaginative game goes beyond conventional thinking, and their office naturally needs to break conventions and emphasize individuality as much as possible. The entire space extensively uses the corporate color blue, simulating the feeling of an icy and snowy world through reflective metal materials. At the same time, the mascot “Ice Bird” is placed in the front hall of the enterprise to showcase a distinct brand personality.

Exclusive Cartoon Kingdom
A multifunctional area has been set up in the front hall area, which can be used for “socializing” and “solitude”, as well as for communication, sharing, and training purposes, greatly improving space utilization. The vibrant colors and cute furniture styles in the space create a cartoon kingdom exclusively for Ice Bird, helping the company build a happier and more efficient workforce.

Flexible and diverse office environment
Based on the development trend of office space, short-term workstations have been derived on the basis of fixed workstations for employees, which are spaces used for creation, exploration, and development. They can be used for communication, connection, socialization, innovation, and learning, in order to achieve more efficient cross departmental teamwork, improve employees’ work enthusiasm and creativity, enhance mutual trust and sense of belonging to the company.

Immersive tribal scene
In the game world, everyone is happy and liberated, and players can experience different game pleasures by planning a new personality. The Ice Bird Office is like a tribal community, with “novice village, grass garden tribe, island tribe, desert tribe, and leader space” coexisting harmoniously. Peaceful cabins and healthier standing workstations are located among them, which can be freely transformed into individual or team workspaces according to needs.

Organic office environment
Guanmei strives to maximize the use of every square meter, incorporating natural scenery and conditions to inject nature and vitality into the office space, presenting an organic workplace that is both natural and beautiful, and capable of producing “photosynthesis”.

The game “Guanmei x Icebird” breaks the constraints of traditional office work and gives infinite vitality and hope to the space, allowing Icebird people to immerse themselves in it, just like NPCs in the game finding their best state as mobile game creators jumping and transforming between reality and virtuality, constantly breaking through existing scenes and imagination, expanding value and creating new boundaries.